Supermodel Sibyl Buck supports GGO brand

Former supermodel Sibyl Buck has been announced as the new face of the fast-growing yoga and lifestyle fabric company, GGO Clothing. 


Ms. Buck, a fixture in the fashion world, has appeared in top magazines such as Vogue, Glamor, Marie Claire, Elle and Vanity Fair and in campaigns for Karl Lagerfeld, Vivienne Westwood, and Paloma Picasso. Sibyl walked in fashion shows for Yves Saint Laurent, Chanel, Alexander McQueen, Christian Dior, Dolce & Gabbana, and many other top fashion labels. Sibyl was the host of European MTV's highly-rated show “The Pulse." 


Following a career as a touring musician, Sibyl has relocated to Los Angeles where she focuses on her career as a yoga instructor at Topanga's Yoga Desa, Santa Monica's Yoga Collective and as a private instructor. Sibyl has acquired a large following for her Vinyasa Flow and Hatha Yoga workshops and classes. 


Last fall, Sibyl and fellow yogi Vivica Schwartz talked about getting involved with GGO, the new line of organic yoga wear Vivica has developed with her husband, artist Steve Sas Schwartz.


Sibyl explains, “GGO's line appeals to me specifically, because my whole lifestyle apparel revolves around being active, but I still want to look like I got dressed in the morning. Since I wear my yoga wear, Yoga clothing from morning till evening to accommodate my teaching schedule, it's important to me that I can wear their clothes from teaching a yoga class straight to dinner!”

Read More about Supermodel Sibyl Buck supports GGO brand @ Fibre2fashion

 

 

Kelly Osbourne Kelly represents a true Material Girl

 
MG Icon, the joint venture between Madonna and Iconix Brand Group Inc unveiled its spring 2011 marketing campaign for its Material Girl brand featuring actress, television host and musician, Kelly Osbourne. Material Girl is available exclusively at Macy's and macys.com in the United States. The multi-media campaign will debut in April issues of fashion and lifestyle  Apparel magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy's, in Macy's marketing collateral and online.

Madonna commented, "Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love."

"It's such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because it's high fashion but it's also accessible to anyone who shops at Macy's," stated Kelly Osbourne. Commenting on her style, Osbourne added, "I take so much of my style from Madonna in the 80s and I really admire how Lola dresses and that she stays true to herself."

The campaign creative harks back to Madonna's roots in the East Village of New York City and was shot at the iconic venues Lit Lounge and Mars Bar. Osbourne poses against graffiti-covered walls, standing on the bar and on the streets of the East Village. Additional campaign images were photographed at Bathhouse Studios in New York. The set was inspired by the East Village of the 1980s with chain link fences and iconic images. The campaign was photographed by fashion photographer Brooke Nipar. The creative was conceived by the Iconix in-house marketing team.

Dari Marder, chief marketing officer, Iconix Brand Group, stated, "Kelly Osbourne plus Madonna plus Lola equals an incredible new marketing campaign for Material Girl. We are excited to be able to follow up on the successful launch of Material Girl with a fresh new campaign that is a true nod to Madonna's East Village roots, and Kelly fills the role perfectly."

 Read More about Kelly Osbourne Kelly represents a true Material Girl @ Fibre2fashion

Debuting At CPAC

From an outfit called Higher Standard Productions, Tea Party Review will debut at CPAC to "celebrate our Christian and conservative heritage in America." The magazine's mission statement:

We need a forum for Tea Partiers to come together, to trade ideas, to resolve disputes, to find out what other activists are doing and thinking....a place to develop plans for taking our country back from the elitist, arrogant, obnoxious, corrupt members of the Washington establishment and their friends in Hollywood, the news media, faculty lounges, and on Wall Street. We need a magazine that tells people what we stand for… and what we won’t stand for.

Here's the launch issue's table of contents.

CHINA: Sports Illustrated Goes Gay

The Chinese edition of Sports Illustrated last week featured the words "Go Gays!" on its cover to highlight a feature story on out Chinese athletes. The below clip recaps the SI article (with English subtitles).

(Tipped by JMG reader Jim)

Anderson Cooper On Harps Story

"This is a learning moment for everybody."

Press Release Of The Day

My click-tracker tells me that over 1700 of you hit the Harps contact page link I posted at the beginning of the day. It's a tiny victory to be sure, but it's also a message to all the nation's retailers. Nice work, everybody.

UPDATE: Appreciative positive reinforcement would be a nice thing for us to do.

Grocery Store Finds Gay Parenting Magazine Cover Too Offensive For Kids

Last night Twitter user JennHudd tweeted out this photo she took at Harps, a grocery store in Mountain Home, Arkansas. Apparently US Weekly's cover shot of Elton John, his partner, and baby is just too shocking for children. Harps has over 60 locations in Arkansas, Oklahoma, and Missouri. Call their home office at 877-772-8193 or use their contact form if you'd like to register a polite protest.

UPDATE: According to a company spokesperson, the store claims it was responding to customer complaints when it covered up the magazine. GLAAD investigates:

I spoke with Harps Corporate Executive Assistant Marty Yarborough, who told me that every Harps store is equipped with these shields and that they get put up whenever customers complain about the content of a magazine cover. She said the word from the store about this particular cover was that “several” customers had complained, so the shield went up. She also confirmed that these shields are utilized on a store-by-store basis, so the magazine would not have been covered up at any of the other Harps locations, unless customers complained there as well. She also told me that the usage of the shield on this particular cover is “in no way our opinion on this issue.” She quickly added, ”we do not have an opinion on this issue.”

UPDATE II: The Harps corporate office has issued an official press release on the matter.