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Showing posts with label jeans wear. Show all posts
Showing posts with label jeans wear. Show all posts

Thursday, January 20, 2011

Eva Cheng named the Overall Winner at Designers’ Contest


The Hong Kong Young Fashion Designers’ Contest 2011 awards ceremony took place last night, with Eva Cheng named the Overall Winner. Ms Cheng will work in Paris, at Rue du Mail, for a month. Some of the winning designs will be on display at Joyce Boutique (Admiralty shop).


The winners of the 35th Hong Kong Young Fashion Designers’ Contest 2011 are:

Overall Winner: Eva Cheng: “Fragments of the Sky”
Casual & Jeans-Wear Group Winner: Angela Ng: “The Black Sheep”
Contemporary Day-Wear Group Winner: Mag Choy: “Inanimate Infection”
Party & Evening-Wear Group Winner: Zoe Li: “Jugendstil”


“I’m thrilled with this honour,” said Ms Cheng. “It is a golden opportunity to work in Rue du Mail; it will definitely broaden my horizon. I hope I will have my own brands some day.” Her collection, “Fragments of the Sky,” was inspired by the cityscape of Hong Kong and took her six months to complete. The most difficult part,” she said, “was cutting and sewing the fabric precisely.”


International Panel
The judging panel included industry experts, media representatives and renowned local and overseas designers.


Vincent Fang, Chairman of the HKTDC Garment Advisory Committee, was Chief Judge. VIP judge was Martine Sitbon, Creative Director of Rue du Mail. Joining them were Angelica Cheung, Editorial Director of Vogue China; Bonita Cheung, designer of Tassels; Jimmy Chan, Chairman and CEO of Semeiotics; Lawrence Leung, Managing Director of the Sun Hing Knitting Factory Ltd; Martin Lee, Chief Designer of RMC Martin Ksohoh; and Michael Mok, Divisional Merchandise Manager, Joyce Boutique Ltd.
View More Eva Cheng named the Overall Winner at Designers’ Contest Images





Thursday, August 12, 2010

Fibre2fashion & TAI to host global denim conference


The new face of the Indian textile & apparel industry is “Denims” today. Textile Association India, Ahmedabad Unit is all set and geared up to host a conference on the global denim & jeans industry in association with Fibre2Fashion. Under the chairmanship of Dr. PR Roy, the two-day prestigious event is to be held at Indian Institute of Management, Ahmedabad (IIM A) on the 29th & 30th of October 2010.

The word Denim evokes and conjures up many thoughts and imaginations in our minds. Denim as typically masculine attire was in the early stages adorned by the cowboys or the people of the Wild West in America. Today, denim is a must irrespective of age or gender to be in the wardrobe of all modern fashionable consumers.

Indigo Blue denim is a great style statement. Historically, Levi Strauss, the inventor or the creator of today’s jeans and subsequently many other authors in the western world has well documented the rise of Denim Jeans to its present status. In the west, there are many designers who have given the denim their personal touch and autographed it with their excellence and craftsmanship. The Indian denim industry too is on the rise and raring to go global.


The proposed conference will help the industry discuss the future trends as well as the latest developments in the industry including expansion of India’s participation in this growing sector.

Mr Sanjay Lalbhai, CMD - Arvind Ltd and the biggest denim producer in India is expected to inaugurate and address on “Strategic issues in managing global denim business”. Robin Anson, Editorial Director - Textiles Intelligence, UK will deliberate on “India’s potential in the international market for denims & jeans vis-à-vis China, Bangladesh, Pakistan and Sri Lanka”.

Shumone Chatterjee, Head Marketing, Asia Pacific Region of Levi’s Strauss will hold fort on “Global Brands entry into emerging Indian Market”. Other eminent experts/speakers from the global textile industry will also speak on important topics related to the theme during the two-day conference. The conference is primarily aimed at CEOs and other top functional executives of the denim & jeans wear industry.

Click here for more details.

 
Visit the International Denim Conference

View More Denim Collection 












Wednesday, March 31, 2010

Levi's revamps flagship store on Regent Street

Levi Strauss & Co announced the opening of its re-crafted Levi’s flagship store on Regent Street in London’s West End. A vibrant source of fashion trends and pioneering youth culture, London is the perfect gateway to a new experience of the Levi’s brand.

“Our new London flagship store is a milestone of Levi Strauss & Co.’s global retail strategy, designed to build the company’s brand-dedicated retail network throughout the world, with special emphasis on key fashion capitals such as London,” said Armin Broger, President of Levi Strauss & Co. Europe, Middle East and North Africa. “On Regent Street, Levi’s has created a place where craftsmanship and authenticity deliver the most genuine experience of the brand anywhere in Europe.”

The Levi’s Regent Street flagship store combines product breadth and depth, personalized denim expertise and a journey through the origins of denim to provide the ultimate jeans wear destination to millions of London shoppers. The store will be curated to feature the latest collections and provides consumers with a highly personalized way to shop by the latest fit or finish in the Inspection Room. It also houses up to 22 different washes of the original button fly jean in the glass-encased 501 Jeans Warehouse.

Product selections will be updated weekly to inspire new perspectives on iconic collections, whilst also showcasing innovative product for those on the hunt for the latest trends. For consumers seeking vintage pieces, the store features the exclusive Levi’s Vintage Clothing collection, offering consumers exact replicas of historic editions of 501 jeans. Key pieces from the brand’s 137-year history will also be on display, including an original pair of Levi’s 201 jeans from the 1920s, on loan from the Levi’s archives in San Francisco.